Key Takeaways:The buzzy sunscreen brand is known for its nostalgic takes on branding and marketing.Vacation hired Raymond James at the end of 2025 to explore a minority stake deal.Prior to this new funding, Vacation raised more than $21.2 million.It's been reported that Vacation landed fresh funding from VMG Partners for a minority stake.WHO: Launched in June 2021, Vacation was founded by Marty Bell, Lach Hall, and Dakota Green with a mission to make sunscreen fun. The trio worked alongside Dr. Elizabeth Hale, board-certified dermatologist and SVP of The Skin Cancer Foundation, as well as world-renowned perfumers Carlos Huber and Rodrigo Flores-Roux, to create “Leisure-Enhancing” SPF products that are both unique in the category and that make the wearer look, feel, and smell like they’ve been to paradise and back. The nostalgic 360-degree brand world, inspired by the sun-soaked days of 1980s beach culture, quickly went viral. The brand's assortment sits at the intersection of suncare, fragrance, and bodycare with "masstige" positioning, offering core sunscreen products priced between $15 and $25.DETAILS:WWD reported that Vacation landed fresh funding from VMG Partners. While unconfirmed, Vacation has been recently added to the firm's website.Beauty Independent reported VMG wrote a $70 million check, primarily dedicated to secondary proceeds, at a $210 million valuation.In 2025, the brand told The Wall Street Journal that it's profitable and projected to double sales to $80 million.In 2024, the BeautyMatter FUTURE50 brand’s full-year expected revenue was $30 to $50 million.